DON’T JUST MAKE CONTENT, TELL YOUR

STORY

JUST LIKE A FAMILY YOUR STORY NEEDS CARE, NOT JUST CONTENT.

THE 5-S PROCESS IS SHAPED BY THE WAY I’VE LEARNED TO LEAD IN MY OWN FAMILY. SHOWING UP FIRST, CREATING ORDER, PROTECTING WHAT’S TRUE, CARRYING THE WEIGHT, AND BRINGING LIFE TO THE ROOM.


  • LEAD LIKE A FATHER.

    YOU SHOW UP FIRST.  YOU SET DIRECTION. YOU MAKE THE ROOM FEEL STEADY AND CLEAR.

    THIS IS YOU TAKING RESPONSIBILITY FOR THE STORY AND SAYING, “THIS MATTERS. I’VE  GOT TO TELL IT.”

  • ORGANIZE LIKE A MOTHER

    YOU CREATE ORDER, CARE, AND CONSISTENCY. DETAILS MATTER BECAUSE PEOPLE MATTER.

    THIS IS THE UNSEEN WORK THAT KEEPS THE MISSION HEALTHY. CALENDARS, QUALITY, FOLLOW-THROUGH, PROTECTION.


  • PROTECT THE VOICE LIKE AN OLDEST

    YOU GUARD WHAT’S TRUE. YOU DON’T LET THE STORY GET TWISTED, RUSHED, OR WATERED DOWN.

    THIS IS ADVOCACY. “THAT’S NOT WHO WE ARE. THIS IS.”


  • YOU EXECUTE LIKE A MIDDLE

    YOU GET IT DONE. YOU ADAPT. YOU CARRY WEIGHT WITHOUT NEEDING THE SPOTLIGHT. THIS IS WHERE THE STORY ACTUALLY MOVES FORWARD WEEK AFTER WEEK.

  • BRING ENERGY LIKE A YOUNGEST

    YOU BRING LIFE. JOY. MOMENTUM. AS THE STORY GROWS, IT STILL FEELS ALIVE — NOT CORPORATE, NOT HOLLOW.